做好網絡營銷 網站設計很重要

網站是企業(yè)在互聯(lián)網上宣傳自身品牌和形象的窗口，在網絡營銷中起著至關重要的作用。而網站設計的好壞與否直接決定了瀏覽者對企業(yè)實力和企業(yè)形象的評價，良好的網頁設計對提升企業(yè)形象，增強企業(yè)市場競爭力，增加企業(yè)的無形資產都是至關重要的，很多時候，網站風格的準確樹立，可以幫助網站成功一半。
On the Internet site is the enterprise market itself and the image of the brand window, network marketing play a crucial role. And the website design of good or bad or not directly determine the visitors to the enterprise strength and the enterprise image of the evaluation, good web design to promote the enterprise image, enhance the enterprise market competitiveness, and increase the intangible asset of an enterprise are all very important, most of the time, the web site of the style of the accurate setting up, can help website half success.

網站設計是技術與藝術合理、有機的結合。緊跟時代步伐，網站建設的要求將隨著科技的進步不斷變化，整體、統(tǒng)一、便于識別的視覺效果將會催生有創(chuàng)意、有風格、有特色的網站的設計，從而對品牌企業(yè)、產品的形象產生一定的效應。
Website design is reasonable technology and art, the organic union. Keep pace with the pace, website construction requirements will with the progress of science and technology changes, whole, unified, facilitate recognition visual effect will gave birth to have originality, style, characteristics of the design of the website, and the brand enterprise, product image produce certain effect.

如何建立一個實用、美觀的網站，如何使網站結構清晰合理、內容準確詳實、頁面生動鮮明，如何保證自己的網站能夠在廣闊的網絡世界中脫穎而出，品盛網絡認為網站建設策劃方案是建設網站之前必須要考慮的問題，我們將網站SEO策劃細節(jié)分為：欄目策劃、功能策劃、風格策劃、內容策劃。
How to build a practical, beautiful web site, how to make the website structure is clear, accurate and reasonable content vivid page, how to ensure your website can in vast network world to the fore, product and network think website construction planning scheme is construction site have to consider the problems before, we will web site planning details are divided into: program planning, function planning, style planning, content planning.

(1)網站欄目策化(The web site for columns)

網站的欄目是構成網站最重要的部分，可以說是網站的骨架，是承載網站內容的基礎，好的欄目設置，可以幫助用戶更好的了解和使用網站，提高用戶的停留時間，從而增加企業(yè)的商業(yè)機會，合理的欄目設置，可以更好的展示企業(yè)的文化、核心價值、產品信息、解決方案等客戶最關心的問題。
Section of the web site is the most important part of a web site, can saying is the frame of website, is the foundation of carrying website content, good column setup, can help users to better understand and use of the site, improve the residence time of users, and increase enterprise business opportunities, reasonable topic setting can better display the enterprise culture, the core value, product information, solutions for customer the most concern.

(2)網站功能策劃(Site function planning)

網站功能是網站最終能夠被用戶使用的根本，不同的企業(yè)，對網站有不同的功能需求。我們將根據您的實際需求制定最貼身的技術方案。CNB尚品中國技術解決方案主要包括網站的軟件環(huán)境、硬件環(huán)境：
Site function is web site can be used eventually user basis, different enterprise, on web sites have different functions requirements. And we will give you the actual demand of the most personal technical plan. CNB shang pin China technical solutions include web site software environment, hardware environment:

A、網站開發(fā)語言(ASP、.NET、PHP)
Web development language (ASP,.net, PHP)

B、數據庫類型(SQL Server、MySql、Access)
Type of database (SQL Server, MySql, Access)

C、服務器類型(虛擬主機、服務器租用、主機托管等)
Server type (virtual host, server rents, hosting, etc)


(3)網站風格策劃(Website style planning)

網站的風格定位是網站走向成功的起點，其重要性應得到足夠的重視。影響網站風格定位的主要因素有公司企業(yè)文化、行業(yè)特征、產品定位、客戶定位、市場定位等。綜合考慮這些因素，品盛網絡的網站設計師、分析師以及策劃師聯(lián)合對網站進行風格定位，風格定位的準確性是網站成功與否的關鍵所在。網站風格主要包括：
The website's style localization is the starting point of the website to success, its importance should get enough attention. Influence the website the main factors of style localization company has a corporate culture, industry characteristics, product positioning, customer orientation, market positioning, etc. Considering these factors, product and the network web designer, analysts and planner combination of the website localization style, style localization accuracy is key to the success of the web site. Website style mainly include:

A、站點的CI(標志，色彩，字體，標語)
The site's CI (symbol, colors, fonts, slogans)

B、版面布局
Page layout

C、瀏覽方式
To browse a way

D、交互性
interactive

5、網頁表現(xiàn)形式
Web page form

(4)網站內容策劃
Website content planning

如果說欄目是網站的骨架，那內容就是網站真正的核心，網頁漂亮美觀固然重要，可是真正能吸引和留住客戶的是內容。所以，對內容的組織和提煉就變成了網站建設過程中最關鍵的一個環(huán)節(jié)，網站獨創(chuàng)的有價值的內容不但可以提高訪問用戶的黏貼度，更能有效的提高網站在搜索引擎中的排名，從而吸引更多的用戶，對產品合理的分類和描述，對企業(yè)產品的銷售起到無法估量的作用。網站內容更新頻率同樣是衡量一個網站水平的重要指標，品盛網絡專業(yè)的網站策劃團隊為您提供最佳的內容組織方案，讓您的網站變成一個對客戶真正有價值的網站，從而為您創(chuàng)造利益最大化，超越竟爭對手!
If the column is site skeleton, the content that is the core of the real web site, web pages beautiful appearance is important, but really able to attract and retain customers content is. So, for the organization of content and refining becomes a website construction process most key of a link, the web site of the content of the original value not only can improve the user access all degrees, more can effectively improve the web site in the search engine rankings, so as to attract more customers, products and the reasonable classification description, enterprise products sales have inestimable role. Website content is also update frequency measure of a web site the level of the index, product and professional website network planning team to provide you with the best content organization plan, let your website into a real value to customers of the website, and you create benefit maximization, beyond competitive match.

現(xiàn)如今，雖然傳統(tǒng)的營銷模式仍然是一些產品的主要銷售和宣傳渠道，但隨著網絡的飛速發(fā)展和廣泛普及，網絡已經慢慢滲透到社會的每一個角落。中國有5億多網民，如果你的產品或服務不能搶占網絡領域商機，就等于失去了這部分潛在消費人群，失去了擴大市場銷量、增加市場份額的機會。最主要的是會對企業(yè)今后的宏觀發(fā)展帶來巨大的阻礙和影響。面對這一現(xiàn)實問題，尚品中國網絡營銷專家認為，網絡營銷對大部分中小企業(yè)來說就是實現(xiàn)超越發(fā)展、開拓新的市場領域、帶領企業(yè)峰回路轉、精準把握消費人群的利器。
Nowadays, although the traditional marketing model is still some main sales and publicity channels, but with the rapid development of network and widely available, the network has been slowly seep into every corner of the society. China has more than 500 million Internet users, if your product or service can't preempted network domain business opportunities, is to lose this part of the potential consumer group, and expand the market sales, lost the opportunity to increase market share. The most is to the overall development of enterprise future bring huge obstacles and influence. Face the reality problem, shang pin network marketing experts think China, network marketing for most small and medium-sized enterprise, is to overtake development, to open up new markets, lead the enterprise, accurate grasp turns consumer groups and the tool.
本文發(fā)布于北京網站建設公司尚品中國http://proteomeinstitute.com/