什么是用戶體驗優(yōu)化

UEO，user experience Optimization的簡寫，中文名字叫做用戶體驗優(yōu)化。百科中的解釋是，面對用戶層面的網站內容性優(yōu)化，本著為訪客服務的原則，改善網站功能、操作、視覺等網站要素，從而獲得訪客的青睞，通過UEO來提高流量轉換率。解釋的很清楚，就是將網站設計的讓來到網站的用戶感覺到親切，舒服。從而提升用戶繼續(xù)瀏覽網站、購買網站產品的興趣。
UEO, user experience Optimization the abbreviations, Chinese name is called user experience Optimization. The encyclopedia explanation is, in the face of the user level website content optimization, in line with the principle of service for visitors, improve the site function, operation, vision website elements, to get the favour of visitors, through the UEO to improve conversion rates flow. Clear the site of the design is to let the user feel kind of came to website, comfortable. So as to enhance the user to continue browsing website, buy your product of interest.

達到提高網站轉換率的效果。
To improve the effect of conversion website.

UEO(用戶體驗優(yōu)化)=PV(點擊量)/OR(站點跳出率)
UEO (user experience optimization) = PV (click on the quantity) / OR (site jump out rate)

SEO，Search Engine Optimization，中文名字叫做搜索引擎優(yōu)化。越來越多的人開始知道SEO，了解SEO。SEO現(xiàn)在也開始向著用戶體驗的方向發(fā)展。
SEO, Search Engine Optimization, Chinese name is called Search Engine Optimization. More and more people begin to know SEO, understand SEO. SEO now also started toward the direction of the user experience.

網站未來的發(fā)展趨勢，是UEO結合SEO。只是SEO或者只是UEO，也僅僅能夠滿足網站長遠發(fā)展的一方面而已。搜索引擎優(yōu)化做的好，那在搜索引擎中的排名就好，從搜索引擎中來的流量就高。但是排名再好，網站速度不給力，網站頁面做的垃圾，用戶一看就頭痛，那種頁面，相信有再好的流量也沒有太高的網站轉換率。而UEO做的再好，用戶來一個吸引一個，頁面做的讓用戶感到非常舒服，但是SEO沒有做好，搜索引擎中找不到你的網站，頁面做的再好，也來不了用戶，最終導致網站流量不高，收入不高。
The future development trends of the web site, is UEO combined with SEO. Just SEO or just UEO, also can only meet the long-term development of it on the website. Search engine optimization do good, that the search engine rankings, from the search engine to traffic and high. But rankings again good, the website not to force the speed, web page do garbage, users a see headache, that page, believe there is again good flow also not too much of the website conversion rates. And UEO do no good, the user to a attract a, page do let users feel very comfortable, but SEO is not ready, the search engine can't find your site, page do again good, also not to users, which eventually led to the website traffic is not high, the income is not high.

影響網站UEO的四大因素：
UEO influence website the four factors:

網站速度。這點毋庸置疑，不僅僅UEO，網站速度影響網站的方方面面。本來用戶想要進網站看一下的，可是等了一分鐘都打不開網站，那可想而知結果了。對于網站速度，除了自己在購買空間的時候注意一點外，在設計網站的時候也要注意，盡量避免或減少頁面中的Flash、JS等等。文章排版。這一點或許許多人都沒有太過關注過，但是好的文章排版，確實讓人感到有一種層次感，可以避免看到長篇大論讓人頭暈。
Web site speed. This no doubt, not only UEO, website speed influence all aspects of the web site. Originally into a web users want to look at, but wait a minute can't open web site, the results can be imagined. For the website speed, in addition to their own space in the purchase of little attention outside, in the design of the website to pay attention to, to avoid or reduce the Flash, JS page, and so on. The article typesetting. It maybe a lot of people are not too much attention, but good article typesetting, indeed, let a person feel a kind of administrative levels feeling, can avoid seeing long let a person feel dizzy.

網站死鏈接。任何時候，網站的死鏈接都要及時處理。
Web links to death. Any time, the death of the website links to handle in time.

內容更新、維護。內容是一個網站的核心，只有不斷的對網站進行更新、維護，不斷充實網站的內容，才能讓網站不斷的進步，不斷的發(fā)展。
Updated content, maintenance. Content is the core of a web site, only by constantly updated, maintenance of the website, enrich the content of the website, can make a web site of continuous progress, continuous development.

所以，網站要向著綜合UEO和SEO的發(fā)展方向前進。
So, the website will toward the development of comprehensive UEO and SEO direction.

本文發(fā)布于北京網站建設公司尚品中國http://proteomeinstitute.com/