職業(yè)編輯須掌握的seo知識

1.文章標(biāo)題必須原創(chuàng)，盡量含有關(guān)鍵詞。
The article title must be original and try to contain keywords.

標(biāo)題是一篇文章最重要的排名因素，特別是轉(zhuǎn)載的文章標(biāo)題一定要改，因?yàn)檗D(zhuǎn)載的文章就算收錄了其權(quán)重也是沒有原創(chuàng)文章的高，也不會有較好的排名。這時候標(biāo)題一定要改，標(biāo)題里要含有關(guān)鍵詞。如這篇文章標(biāo)題是“編輯必知的seo知識”含有關(guān)鍵詞“編輯”、“seo”。
Title is an article the most important ranking factors, especially reprint articles title must change, because reprint articles even if the weight is not collected essays on high, also won't have good ranking. By this time title must change, title to contain the keywords. If this article title is "editor will know seo knowledge" containing keywords "edit", "seo".

2.標(biāo)題要與文章內(nèi)容相符合。
Title to the content and consistent.

搜索引擎不希望給用戶的內(nèi)容不是用戶想找的。
Search engines do not wish to give the user's content is not users want to find.

3.文章開頭（最好第一到二句話）就要含有關(guān)鍵詞且第一句話要有吸引力。
The article beginning (best first to two sentences) will contain key words and the first words to attractive.

有兩個好處。第一，從用戶體驗(yàn)來講關(guān)鍵詞會出現(xiàn)在搜索結(jié)果的描述文本里，如果第一段寫的很有趣瀏覽者就會去點(diǎn)，因?yàn)樗闷?。同樣，寫的很平淡的描述瀏覽者會誤以為網(wǎng)站沒有什么看頭，盡管這個網(wǎng)站確實(shí)很值得看。第二，搜索引擎從開始爬行這篇文章的時候就捕捉到了關(guān)鍵詞。
Two advantages. First, from the user experience speaking keywords will appear in the description of the search results in the text, if the first paragraph write very interesting visitors will go to the point, because his curiosity. Also, write very insipid describe visitors will be no mistake that web site to see what, even though the site is really worth watching. Second, search engine crawl from the start of this article when they captured the keywords.

4.關(guān)鍵詞進(jìn)行加粗、加鏈接。
Key words in bold, and links.

把關(guān)鍵詞進(jìn)行加粗是告訴瀏覽者這個詞是這張網(wǎng)頁的一個重點(diǎn)。同樣，搜索引擎也會優(yōu)先去找文章里含有strong、B標(biāo)簽的關(guān)鍵詞，并且知道你的網(wǎng)頁想表達(dá)的核心思想是圍繞這些關(guān)鍵詞來展開的。
The key words for bold is told the word is this your visitors a focus of the web pages. Also, the search engines will also go to find the article contains is strong, B labels keywords, and to know that your web page to express is the core idea of the surrounding these keywords to launch.

5.一個關(guān)鍵詞出現(xiàn)3到5次。
A key words appear 3 to 5 times.

關(guān)鍵詞密度太大會被搜索引擎認(rèn)為有作弊嫌疑。但如果是按照正常語義邏輯來編寫文章的，關(guān)鍵詞出現(xiàn)多次是沒影響的。但如果關(guān)鍵詞只出現(xiàn)1到兩次就可以想法在文章的某處再去融入此關(guān)鍵詞。
Keyword density is great search engine that cheating is a suspect. But if it is according to the normal logic to write the article of semantic, keywords appear multiple times is no influence. But if keywords appear only 1 to 2 times can idea in the article to go into the keywords somewhere.

6.標(biāo)題吸引力。
Title attraction.

這是從用戶體驗(yàn)的角度（ueo）去考慮，寫文章的目的是要有人去點(diǎn)擊，一個標(biāo)題是否有吸引力能在很大程度上決定瀏覽者是否去點(diǎn)擊。（如“韓國整形技術(shù)比中國強(qiáng)嗎”這樣的標(biāo)題就比“韓國整形技術(shù)領(lǐng)先于中國”這個標(biāo)題有吸引力）
This is from the point of view of the user experience (ueo) to consider, writing purpose is to someone to click, a title is attractive to a great extent determine whether your visitors to click. (such as "South Korea plastic technology than China's strong?" this title is better than the "South Korea plastic leading technology in China" this headline attractive)

7.內(nèi)文鏈接。
Text links.

注意兩點(diǎn)，一是文中不要出現(xiàn)錨文本和地址一樣的鏈接。編輯手法、描述詞、形容詞要靈活多變，如文章出現(xiàn)“網(wǎng)站制作”的鏈接后，后面就用“網(wǎng)站制作”進(jìn)行鏈接。二是導(dǎo)出鏈接不要太多（具體要看文章篇幅而定，一般建議出現(xiàn)5個以內(nèi)的鏈接）。
Pay attention to two points, one is the anchor text and address don't appear the same link. Editing techniques, and describe word, adjectives to flexibility, such as writing appear "dalian waist liposuction how many money" after the link, behind with the "dalian waist had liposuction cost" link to it. 2 it is import links don't too much (specific should see a paper length and decide, generally recommend that appear within five links).
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