如何做好營銷型網(wǎng)站

北京網(wǎng)站建設公司尚品中國：網(wǎng)站對于任何人都不陌生，在這樣一個網(wǎng)絡高速發(fā)達的時代，網(wǎng)站就意味著實力和品牌。尤其對于那些希望通過網(wǎng)絡途徑來擴展營銷之路的企業(yè)，網(wǎng)站建設對于他們來說是重中之重。可是如何才能建設好一個即有利于營銷而又能標榜自身實力和品牌的網(wǎng)站呢？
The Beijing website construction company Luxuries: Chinese website for anyone not unfamiliar, in such a high speed network age, site means that the strength and brand. Especially in the hope that through the network means to expand the marketing of enterprises, construction sites for them is the priority among priorities. But how to construct a conducive to marketing and flaunt oneself actual strength and brand website?

在建站之初，我們就必須要考慮到網(wǎng)站的營銷性，一個符合條件的網(wǎng)站要考慮到很多方面的因素，但是最終的目的都是將網(wǎng)站的流量轉(zhuǎn)化成為真正的客戶。當然，憑借一個人的力量要想完成一個完美的網(wǎng)站是不夠的，必須在建站之初多收納建議和經(jīng)驗，才能保障網(wǎng)站的良性建設。流量轉(zhuǎn)換的一個首要條件就是要有一個良好的用戶體驗?？蛻艟褪莵淼骄W(wǎng)站瀏覽和購買的用戶，只有讓他們看到自己想要的，找到自己想買的，他們才會給你訂單，這樣才能完成流量的轉(zhuǎn)換。那么：網(wǎng)站如何才能把用戶體驗做到極致呢？
In the beginning of establishment, we must consider to website marketing, an accord with the conditions of the site must consider many factors, but the final purpose is to site traffic into real customers. Of course, by virtue of the power of one person to complete a perfect site is not enough, must be in the station at the beginning of many receive advice and experience, can guarantee the benign construction site. Flow conversion of a first requirement is to have a good user experience. The customer is to the website and purchased by the user, only to let them see you want, find themselves want to buy, they will give you your orders, so that you can complete the conversion rate. So how can the user experience: site to the extreme?

所謂用戶體驗就是用戶在是使用產(chǎn)品過程中建立起來的一種純主觀感受。用戶體驗主要體現(xiàn)在讓產(chǎn)品有用、能用、和易用三個方面。讓產(chǎn)品有用既是滿足客戶的需求；能用則是指網(wǎng)站的各個鏈接都正常，沒有致命的BUG；易用是指操作起來方便，快捷，這非常關鍵。掌握以上三個點，再細化實踐，提升用戶體驗亦非難事。
User experience is the user is using the product process established a pure subjective feelings. The user experience is mainly reflected in the product, can be useful, and ease of use in three aspects. Let a product useful both to meet customer demand; can use refers to the site of the various links are normal, no fatal BUG; easy to use refers to the operation is convenient, quick, it is critical. The above three points, further practice, enhance the user experience is not difficult.

1、 網(wǎng)站的訪問速度：
Site access speed:

提到網(wǎng)站的訪問速度，大家都比較感同身受，因為我們也無時無刻不在訪問者其他的網(wǎng)站。就拿我以前的一個的雙線虛擬主機的網(wǎng)站來看，由于合租空間的問題，一個月會有兩次打不開網(wǎng)站的情況，速度慢的像蝸牛，打開一個網(wǎng)站要5到10秒不等。這樣的一個速度，你會等待嗎？后來，接手網(wǎng)站后的第一件事情我就調(diào)換了服務器。所以，服務器一定要給力，不然網(wǎng)站做的再好，也留不住客戶，沒有客戶就無法提高網(wǎng)站流量，也就無從談起用戶體驗了。
Refer to site access speed, all the more sympathetic, because we are not on the other site visitors every hour and moment. Take one of my former site ( www.glbuys.com ), as a result of flat-share space problems, a month will have two open site, slow as a snail, open a website to be 5 to 10 seconds before. Such a speed, will you wait? Later, took over the site after the first thing I would exchange server. So, the server must be awesome, or website to do better, can not keep the customers, no customers will not be able to increase website flow, also mentioned the user experience.

2、 網(wǎng)站的風格和域名
Web style and the domain name

訪問一個網(wǎng)站最常用的方法是通過域名，所以域名也是用戶認識和了解我們的第一步。簡單、好記、有特殊意義、符合搜素習慣等等，都是我們要考慮的因素。
Visit a web site the most common method is by domain, so the domain name is the user awareness and understanding of our first step. Simple, easy to remember, have special significance, consistent with the search habit and so on, we have to consider the factors.

網(wǎng)站的風格，首先要與產(chǎn)品和企業(yè)文化相契合。作為一個企業(yè)的門戶，應該以簡潔、大氣為主、能夠突出重點，也就是我們的服務和產(chǎn)品。顏色方面要選擇穩(wěn)重，淡然的色調(diào)。
Web style, first with the product and the enterprise culture fit. As an enterprise portal, should be concise, atmosphere, to highlight key points, which is our service and products. Color to choose sedate, indifferent tone.

3、 網(wǎng)站內(nèi)容和布局
Site content and layout

網(wǎng)站內(nèi)容是決定網(wǎng)站是否被客戶所接受以及流量轉(zhuǎn)換是否成功的又一大核心要點。網(wǎng)站首先要對客戶有幫助，也就是我們常說的要讓客戶看到想要找的東西和資源。一般一個客戶進入網(wǎng)站，停留的時長和是否轉(zhuǎn)換都取決于我們的網(wǎng)站內(nèi)容，可見網(wǎng)站內(nèi)容的重要性，建議做成UEO營銷型網(wǎng)站建設。
Site content is determined whether the site is accepted by customers and flow conversion is successful and a core point. Web site first to help customers have, is what we often say to let customers see want things and resources. In general a customer enters the site, the length of stay and whether conversion depends on our website content, website content and the importance of visible, suggest to make UEO marketing website.

網(wǎng)站的布局也是不可忽視的建站重點。根據(jù)相關機構對人眼的動作軌跡進行追蹤發(fā)現(xiàn)，用戶對于不同站點上的瀏覽行為有明顯的一致性。一般情況下，用戶都是習慣從上到下，從左至右的這樣一個順序來瀏覽和掃視網(wǎng)頁內(nèi)容，根據(jù)運行軌跡來看，人眼第一關注的位置應該是在網(wǎng)站的左邊偏上的部分，就像一個”F”，這樣可以增加用戶體驗也有利于SEO網(wǎng)站優(yōu)化，例如谷歌的搜索結(jié)果出現(xiàn)的“金三角”現(xiàn)象。
Layout of the site is not to be ignored in the establishment of key. According to the relevant agencies of the eye movement trajectories were traced to different sites, users browse behavior to have apparent consistency. In general, users are accustomed to from top to bottom, from left to right for such an order to browse and saccade webpage content, according to the running track, the first concern of human eye location should be at the site of the left side part, like a " F ", this can increase the user experience the benefit of SEO website optimization, such as Google search results appear in the " Golden Triangle phenomenon".

了解了“F”現(xiàn)象之后，結(jié)合對目標群體的分析結(jié)果，在頁面布局方面主次分明，突出重點，就不難設計出好的網(wǎng)站架構了。
Understanding of the " F " phenomenon, based on the analysis results of target groups, in the page layout clear priorities, outstanding key, it is not difficult to design a good site architecture.

網(wǎng)站結(jié)構及頁面設計的小總結(jié)：
The website structure and page design summary:

(1)頁面導航方面：導航條清晰明了、突出，層級分明。
( 1): page navigation navigation clear, outstanding, hierarchical.

(2)圖片展示方面：比例協(xié)調(diào)、不變形，圖片清晰。圖片排列既不過于密集，也不會過于疏遠。
( 2) the picture show: proportion, no deformation, the picture is clear. Picture arrangement is neither too dense, never too far.

(3)圖標使用方面：簡潔、明了、易懂、準確，與頁面整體風格統(tǒng)一。
( 3) the use of simple, straightforward: icon, easy, accurate, and the whole page style.

(4)廣告位設計方面：避免干擾視線，廣告圖片符合整體風格，避免喧賓奪主。
( 4) advertising design: avoid the interference of line of sight, advertisement picture was consistent with the overall style, avoid distracting.

(5)按鈕設置方面：對于交互性的按鈕必須清晰突出，以確保用戶可以清楚地點擊。
( 5) button set : for an interactive button must be clear and outstanding, to ensure that users can clearly click.

(6)站內(nèi)搜索方面：搜索提交后，顯示清晰列表，并對該搜索結(jié)果中的相關字符以不同顏色加以區(qū)分。
( 6) search: search after submission, clear display a list of search results, and the relative characters with different colors to distinguish between.

(7)欄目命名方面：與欄目內(nèi)容準確相關，簡潔清晰，不宜過于深奧。
( 7) the column names: and the column content accurate, concise and clear, not too deep.

其實對一個網(wǎng)站做一次用戶體驗分析是很細很累的活，但是意義卻很大，尤其對年銷售額上千萬級的電子商務網(wǎng)站而言，用戶體驗做好了，轉(zhuǎn)化率能增加千分之一那就能促進數(shù)百上千萬的銷售額，必須引起足夠重視。
In fact, on a site to do an analysis of user experience is very fine very tired of living, but is very significant, especially for the annual sales of tens of millions of electronic commerce website, user experience is done, the conversion rate can increase 1/1000 that can promote the hundreds of thousands of sales, must cause enough attention.

4、 能夠給用戶提供便利和互動
Users can provide convenience and interaction

用戶在網(wǎng)站上找到需要的產(chǎn)品的同時，可能會有很多新的疑問出現(xiàn)，例如，顏色，質(zhì)量，尺寸等等。這個時候一定要能夠幫助客戶解決問題，才會留住客戶的“腳步”。所以，網(wǎng)站上的在線留言以及在線客服是非常重要的部分，這些互動平臺一定要放在網(wǎng)站的顯眼位置。
Site users to find the products at the same time, there may be many new questions arise, for example, color, quality, size and so on. This time must be able to help customers solve problems, will retain customers "footsteps ". Therefore, online message and online customer service is a very important part, the interactive platform must be placed in a conspicuous position of website.

5、 清晰的網(wǎng)站導航
Clear navigation

網(wǎng)站的導航在整個站點中起到一個燈塔的作用，使用戶在瀏覽我們的網(wǎng)站時不至于迷路?？梢酝〞车牡竭_每一個想要到達的頁面，也是提升用戶體驗的要素。
The site navigation throughout the site to a lighthouse, enabling users to browse our website will not get lost. Can open to each desired page, but also enhance the elements of user experience.

事實上，互聯(lián)網(wǎng)用戶瀏覽網(wǎng)頁的習慣和顧客瀏覽商店中物品的習慣沒有多大差別。用戶打開一個新的頁面，掃視一些文字，并點擊第一個引起他興趣的鏈接。在這過程中，頁面上有大量的區(qū)域用戶甚至完全沒有看過。大部分用戶在頁面上尋找他感興趣且可點擊的內(nèi)容，一旦發(fā)現(xiàn)目標，點擊行為就會發(fā)生，但如果頁面不符合期望，后退或關閉按鈕也將馬上被點擊。
In fact, Internet users browse webpage habits and customer browse store items in the habit of not much difference. The user opens a new page, saccade some text, and click on the first interested him link. In this process, the page has substantial regional users didn't even read. Most users in the page to find his interest and can click on the content, once found, click behavior will occur, but if a page does not meet expectations, the back or the close button will immediately be click.

1.大部分時候用戶并非在閱讀屏幕上的內(nèi)容，而是在掃視。
Most of the time the user is not in reading the contents of the screen, but in the saccade.

用戶習慣掃視和快速尋找頁面上一些能夠引導他理解內(nèi)容的關鍵點。
Users are accustomed to saccades and quick search page to guide him to understand the content key point.

2.不要考驗用戶的耐心
Don't test your patience

當一個頁面不能滿足用戶的期望時，離開就在所難免。希望通過添加相關內(nèi)容來豐富頁面和留住用戶往往效果不佳甚至適得其反。一屏頁面上承載的信息越多，認知的負擔就會越重，就需要花費更多的時間去處理信息，如果這些信息中還有些不是用戶期望的，那就還要花額外的精力將這些多于信息從注意力中剝離。
When a page is unable to meet the expectations of users, to leave it can hardly be avoided. Hope that by adding relevant content rich pages and retain users often ineffective or even run counter to one's desire. A screen page carries more information, cognitive load is heavier, you need to spend more time to process information, if the information is also some not desired by the user, it will spend the extra energy to these more than information from attention away.

3. 用戶并不做最佳選擇
The user does not do the best choice

用戶并不是在搜尋找到最佳選項的最快途徑，他們也并非用線性的方式來閱讀屏幕上的內(nèi)容（有順序地從一個模塊到另一個模塊）。當用戶找到第一個合理的選項，或者一旦找到了可能的目標內(nèi)容，“立即點擊”或“開始閱讀”的可能性會非常大。其實，用戶是在尋找能讓他們覺得有用或者合適的內(nèi)容，而非尋找最佳的選擇，理由也很直觀：我們不是用戶的孩子，他不會關心我們的一切，他只是希望獲取他想要的信息，然后走人。
The user is not in the search to find the best option is the fastest way, they are not in a linear way to read the contents of the screen ( in order from one module to another module ). When the user find the first reasonable option, or once found a possible target content, " immediately click " or " start reading " possibility is very large. In fact, the user is looking to make them feel useful or appropriate content, instead of looking for the best choice, the reason is intuitive: we are not the child user, he does not care about us all, he just wants to get what he wants, then leave.

本文發(fā)布于北京網(wǎng)站建設公司尚品中國http://proteomeinstitute.com/