如何學(xué)習(xí)SEO入門到精髓

在中國(guó)談SEO網(wǎng)站優(yōu)化還得從百度說(shuō)起。百度于2000年1月由由李彥宏、徐勇兩人共同創(chuàng)立，算下百度創(chuàng)辦至今也不過(guò)10多年的時(shí)間。事隔10年后的今天，百度已經(jīng)成為全球最大的中文搜索引擎，只要是網(wǎng)民就無(wú)人不曉，百度一下，你就知道、眾里尋他千百度的廣告詞已經(jīng)深入人心。百度在這10年的時(shí)間的不斷成長(zhǎng)和蛻變，已經(jīng)越來(lái)越人性化了。但這些還得感謝中國(guó)的SEOER們，是他們給搜索引擎提供了相關(guān)的檢索信息，百度通過(guò)不斷地制定和改進(jìn)算法，把大多數(shù)用戶最想要的內(nèi)容提供給網(wǎng)民。一句話，百度和SEOER是并存的，沒有百度（當(dāng)然這可以是其它的搜索引擎了，只是在中國(guó)百度的用戶比較多，所以在此就只說(shuō)百度了）就不會(huì)有SEOER，沒有SEOER也沒有百度的今天。SEOER的價(jià)值觀體現(xiàn)出來(lái)了！
In China about SEO site optimization also from Baidu speaking. Founded in 2000 January by Baidu together Robin Li, Xu Yong two people, a Baidu founded only 10 years. After 10 years today, Baidu has become the world's largest Chinese search engine, as long as the netizen is known, Baidu search, you'll see, he found the degreeses advertisements have win support among the people. Baidu in this 10 years of continuous growth and transformation, has been more and more humane. But these have to thank China SEOER, is they offer search engine related information retrieval, baidu by constantly develop and improve algorithm, to provide most users want content to users. In a word, Baidu and SEOER coexist, no Baidu (of course there may be other search engine, but in China Baidu users more, so I will only say that Baidu) there will be no SEOER, no SEOER and no Baidu today. The SEOER values show!

那么中國(guó)的SEOER的生活狀況如何呢？大家都知道互聯(lián)網(wǎng)屬于中國(guó)的新興行業(yè)，應(yīng)該這些人收入也不菲吧，其實(shí)并非如此。調(diào)查統(tǒng)計(jì)，中國(guó)從事SEO作的平均工資居然只有800元！可想而知中國(guó)SEOER目前的境況了。
So how do Chinese SEOER life? We all know that the Internet belongs to the emerging industry of China, should these revenues are not cheap, but it is not the case. Investigation and statistics, the average wage in China engaged in SEO are actually only 800 yuan! One can imagine the situation of the Chinese SEOER.

大家都喜歡抱怨，說(shuō)SEOER是個(gè)苦逼行業(yè)，工資低、工作量大，每天做著重復(fù)的事情，但大家有沒有想過(guò)你今天的收入是跟你的SEO思想有關(guān)系呢？業(yè)界非常流行這樣一句話，內(nèi)容為王，外鏈為皇，這是廢話，誤導(dǎo)了無(wú)數(shù)的SEOER，外鏈為皇嘛，大家每天工作的事情就是瘋狂的發(fā)外鏈，尤其是如今的企業(yè)站，喜歡在一些B2B、B2C平臺(tái)發(fā)一些垃圾信息，你有沒有想過(guò)在你發(fā)這條信息之前你的競(jìng)爭(zhēng)對(duì)手已經(jīng)在這上面發(fā)過(guò)無(wú)數(shù)次了，你再發(fā)還有意義嗎？百度會(huì)憑什么喜歡你的內(nèi)容？大家都知道百度喜歡原創(chuàng)，為什么你還在做一些愚蠢之極的事情呢？
We all like to complain, saying that SEOER is a bitter forced industry, low wages, workload is big, every day doing the same thing, but you have not thought about you today's income is associated with your SEO? The industry is very popular phrase, content is king, the chain for the emperor, this is nonsense, misleading numerous SEOER, the chain for the emperor, you work every day thing is crazy hair the chain, especially now enterprise stand, like in B2B, B2C platform to send some garbage information, you there is no thought before this message in your competitors have in it had countless times, you again hair and meaning? Baidu will what love your content? We all know that Baidu like original, why do you still do some stupid things?

SEO營(yíng)銷型網(wǎng)站建設(shè)需要?jiǎng)?chuàng)新。不要去做那些重復(fù)的、沒有意義的事情，一件有創(chuàng)新的事情可能會(huì)讓你成為行業(yè)的領(lǐng)頭羊。但你創(chuàng)新的過(guò)程當(dāng)然是很痛苦的，因?yàn)槟阋淌芄陋?dú)，這也可以稱為黎明前的黑暗了吧。大家都知道百度官方加大了新聞?lì)悆?nèi)容的處罰力度。如果你是一個(gè)企業(yè)站，當(dāng)然企業(yè)站是賣產(chǎn)品的，如果你停留在以前的思想，每天對(duì)你的企業(yè)站進(jìn)行更新垃圾新聞，會(huì)加大百度對(duì)你的網(wǎng)站建設(shè)的信任和處罰。如果你還愚蠢地認(rèn)為競(jìng)爭(zhēng)對(duì)手是這么做的，你也這么做，那么可以肯定地告訴你：你已經(jīng)OUT了。
SEO marketing type website construction need innovation. Don't do those repeated, meaningless things, an innovative things may make you become the industry leader. But your innovation of course is very painful, because you have to endure loneliness, this can also be called the darkness before the dawn. We all know that Baidu official penalties for news content. If you are a enterprise stand, of course the enterprise station is selling a product, if you stay in the previous thoughts, every day of your enterprise stand update garbage news, will increase the baidu on your web site building trust and penalties. If you are foolish enough to think that competitors do, you do so, you can be sure to tell you: you have OUT.

SEO需要有前瞻性，SEO更需具有與時(shí)俱進(jìn)的眼光。
SEO needs to be forward-looking, SEO needs with the times of the vision.

走進(jìn)醫(yī)療行業(yè)，到處都是戰(zhàn)火紛飛！彼此的競(jìng)爭(zhēng)已經(jīng)日趨白熱化！無(wú)論是影視廣告，還是網(wǎng)絡(luò)營(yíng)銷，到處都是讓人云里霧里的廣告宣傳！無(wú)可厚非，這是目前醫(yī)療行業(yè)最主流的營(yíng)銷手段！醫(yī)療的競(jìng)爭(zhēng)，來(lái)源于民營(yíng)企業(yè)。但是，隨著醫(yī)療廣告在影視方面禁止刊播的呼聲越來(lái)越高，生存的空間也越來(lái)越??！如何從這樣的危機(jī)殺出一條血路呢？
In medical industry, everywhere in the flames of war! Each competition has become increasingly intense! Whether it is television advertising, or network marketing, everywhere is to let a person by advertising! No ground for blame, it's marketing the most mainstream medical industry at present! Medical competition, comes from the private enterprise. However, with the development of medical advertising is banned in the video broadcast more and more, also more and more small living space! How to carve out a way out of this crisis?

有遠(yuǎn)見有實(shí)力的醫(yī)療集團(tuán)BOSS，把目光到聚焦到網(wǎng)絡(luò)營(yíng)銷這個(gè)重點(diǎn)的地方！無(wú)可厚非，現(xiàn)在民營(yíng)醫(yī)院大部門靠網(wǎng)絡(luò)獲得有效價(jià)值數(shù)據(jù)！這些數(shù)據(jù)，包括展示率，點(diǎn)擊率，轉(zhuǎn)化率，到院量。基于市場(chǎng)化與社會(huì)化的加速性，網(wǎng)絡(luò)的關(guān)注度成為追求有價(jià)值的信息，這種價(jià)值是什么呢？或許就是對(duì)你企業(yè)品牌的認(rèn)可，產(chǎn)品服務(wù)的喜歡，或者是你宣傳內(nèi)容的欣賞。這就必須站在醫(yī)療影像的戰(zhàn)略角度來(lái)思考，接下來(lái)如如何去執(zhí)行！或者通過(guò)什么方式去執(zhí)行獲得這樣的效果。
Vision has the strength of medical group BOSS, look to the focus to the network marketing is the key! No ground for blame, now private hospital departments rely on the network to obtain the effective value of data! These data, including the show rate, click rate, conversion rate, to the amount of. Acceleration of marketization and socialization based, the attention of the network become the pursuit of valuable information, what is the value? Perhaps for you the enterprise brand recognition, like product service, or are you propaganda appreciation. This must be the strategic standing on the point of view of medical images to think, such as how to execute the next! Or by what to get this effect.

任何行業(yè)有品牌嗎？換一句說(shuō)：醫(yī)療行業(yè)要樹立品牌嗎？無(wú)可厚非，這都是需要去經(jīng)營(yíng)的。品牌不是喊出來(lái)的，而是做出來(lái)的。品牌的獨(dú)特性不是造出來(lái)的，而是老百姓感覺到。最起碼是讓患者自己能夠親身體會(huì)到這所醫(yī)院的品牌價(jià)值觀念。有品牌還是不足的，沒有特色就沒有吸引力，與老百姓關(guān)系最密切的特色只有兩個(gè)，一是?？铺厣欠?wù)特色，兩者相輔相成。要打造專科特色，必須引進(jìn)或培養(yǎng)專家，在技術(shù)、藝術(shù)、包裝、知名度等因素上進(jìn)行培養(yǎng)，包裝、宣傳一個(gè)專家有時(shí)就可以造就一個(gè)品牌科室或一個(gè)品牌醫(yī)院。
Any industry brand? In other words: medical industry should establish a brand? No ground for blame, this is the need to operate. Brand is not out, but to do it. The uniqueness of the brand is not made up, but old people feel. At least let a patient can experience to the brand value of this hospital. The brand is still insufficient, does not have the characteristic is not attractive, the most close relations with the people of the characteristics of only two, one is the professional characteristics, two service characteristics, the two complement each other. To build college characteristics, must introduce or develop experts, training in technology, art, packaging, visibility and so on, packaging, publicity and an expert can sometimes make a brand department or a brand hospital.

言歸正傳，無(wú)論是品牌還是特色，都不可營(yíng)銷！我們要要推銷我們的服務(wù)，必須先推銷我們自己；要推銷我們的醫(yī)院，要先推銷醫(yī)院的服務(wù)理念。必須依靠媒介的力量！軟文營(yíng)銷就是目前最流行和最重要的方式之一，借助新聞門戶的權(quán)威性、較高公信力，提升醫(yī)院品牌信任度，獲得永久性新聞門戶網(wǎng)站外鏈，提升網(wǎng)站SEO效果，更重要的就是把自己的品牌與特色展現(xiàn)在所以人的面前！
Hark back to the subject, regardless of brand or characteristics, can not be marketing! We want to sell our services, you must first sell ourselves; to promote the sale of our hospital, to promote the hospital service concept. We must rely on the power of the medium! One of the soft Wen marketing is currently the most popular and the most important way, by means of news portal authority, high credibility, improve hospital brand trust, to obtain permanent news portal site outside the chain, enhance the site SEO effect, more important is the brand and characteristics of their own to show in front of everyone's!

目前我國(guó)的互聯(lián)網(wǎng)發(fā)展趨勢(shì)看，軟文營(yíng)銷已經(jīng)融入企業(yè)的整體經(jīng)營(yíng)體系中，使網(wǎng)絡(luò)與醫(yī)院之間有親密的接觸，這樣才能發(fā)揮網(wǎng)絡(luò)及網(wǎng)絡(luò)營(yíng)銷的商業(yè)潛力，才能真正的幫助那些民營(yíng)企業(yè)徹底的成功轉(zhuǎn)變。
At present, the trend of development of the Internet in China, marketing has been integrated into the overall management system of enterprises, which have intimate contact between the network and the hospital, so as to play the network and the network marketing business potential, can really help those private enterprises completely successful transformation.